Newsletter Campaigns

Email List Management and Newsletters

The ability to communicate with your customers, past, present and future is perhaps one of the most valuable aspects of web based marketing. Spam (unsolicited email) is perhaps the most negative aspect of email based marketing. Brick technology will help you achieve the goal of reaching your customers by establishing an email data capture program that is secure, meets all EU directives, looks terrific and will be welcomed. We can assure that your email correspondence will be welcomed and viewed by the intended recipients by using our double legal opt in e-mail newsletter system.

An email database properly managed is the best and least expensive way to reach your growing customer base. Whether you’re sending out a monthly newsletter, special offer, or an update on your business notifying your customer via email, it is the quickest, most cost effective environmentally responsible and universal way to stay in contact with your customers. To demonstrate the potential and magnitude of well managed email capture and an email database management program we present the following example:

If a Business was to collect 20 email address per day from its reception or telephone callers and an additional 20 per day from the visitors viewing your website you would establish a qualified list of individuals (that wish to be contacted by you) of 14,600 a year or 43,800 in three years. If you were to use this database monthly to notify these subscribers of a special promotion and only 1% respond to it this would translate into 438 additional outcomes each month. It is vital that every business have a data capture program. If you don’t, you need to start one now! Brick technology excels in email marketing systems, email database management and HTML formatted newsletters and announcements.

RSS Feeds

Brick provides automated RSS on all our sites. This service allows clients to easily distribute information to a wide number of people. RSS is a powerful marketing technique as it gets your message to visitors who have chosen to subscribe to your site. In our experience, we have also found that search engines put a lot of emphasis on fresh content, and your RSS module constantly generates new content that is picked up by the search engines, which will in turn will increase your ranking.